The journey
Nine years of building, compressed.
Every milestone that mattered, from a side project that solved my own problem to running a small studio today.
Left agency work
Quit a comfortable dev-shop job to freelance and finally have time for side projects.
First product, first users
Launched a side project to solve my own scheduling headaches. It found 500 users in a month.
Crossed $10K MRR
Northline became a real business while I was still freelancing on the side to cover rent.
Went full-time
Left my job to build Northline full-time after it crossed 10K users organically.
First hire
Brought on a part-time contractor for support, freeing up time to focus on product again.
Started writing in public
Began sharing monthly revenue and lessons publicly, mostly to hold myself accountable.
Started angel investing
Wrote my first check into a founder I'd been advising informally for a year.
Led the Harborly round
Led a pre-seed round for the first time, rather than just joining someone else's.
Northline acquired
Sold Northline to a vertical SaaS company after growing it to 40K users.
Compound Labs
Started a small studio to build new products and back founders at the same time.